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E por fim, a publicidade online oferece 1 feedback imediato e mensurável. As companhias podem Contemplar o desempenho de AS SUAS campanhas em tempo real e ajustar AS SUAS estratégias dependendo de necessário.
As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique brand story while producing top-notch performance.
As part of the ad process, DSPs often provide their advertisers with additional data from third-party providers and enable them to complement this data with data from advertisers own systems.
What’s more important, it’s a breeze for these transactions to happen: every single transaction in the ad exchanges takes about cem milliseconds (a 10th of a second). What speed!
Real-time bidding has become one of the main parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and the advertisers.
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Brand safety has get more info become an important concern for advertisers in recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.
Compreendemos saiba como evitar os erros Muito mais comuns no marketing digital e sublinhamos a importância do uma abordagem especializada de modo a garantir qual cada passo seja dado na direção do sucesso.
Já há algum tempo o uso do Net atravé especialmentes de dispositivos mobile ultrapassou o desktop. Os recursos investidos em publicidade direcionada para mobile nos EUA já representam praticamente o dobro do valor investido em publicidade para desktops.
First and foremost, we've added a version history page for the AdGuard DNS service. Now you can see the full list of changes, learn about new features, and see how the work on private AdGuard DNS service is progressing.
Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by creating more competition for their ad inventory.
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On the flipside, CTV provides higher chances for advertisers to display their ads. Why? The reason is the premium inventory from sought-after publishers. It gives bidders an upper hand on the open auction exchange. PMP aggregates a limited number of players that are invited by a publisher and chosen under a set of criteria, including their (financial) solvency.